The Gift of Kindness
Client
Optometrists Today
Challenge
Create a Christmas brand commercial that connected emotionally without relying on the usual holiday advertising clichés or feeling overtly commercial.
Role
Concept · Script · Creative Direction · Project Management
The Idea
Rather than put eye care at the centre of the story, create something people would simply want to watch and share. Dogs become the guests at a Christmas dinner, where an outsider is welcomed in through a simple act of kindness.
Result
A warm, memorable Christmas film that put emotion before promotion, associating Optometrists Today with generosity and human connection.
The World Needs Christmas
Now, maybe more than ever before.
The Catch
Keep your eyes on the ball.
Focus
It’s just a game… or is it?
The Calling
It’s not the falling, but the getting up.
The Perfect Gift
It really is better to give than to receive.
Like Cats and Dogs
This place ain’t big enough for both of us.
Mummy Returns
She said she’d pick him up and that’s that.
Radio
Concept, Script, Creative Direction, Project Management