WHat i Do

As Creative Director

I work with the client from the very beginning of the campaign process… actually, even before that lol. Generally speaking, every client has one of these objectives in mind, when it comes to their advertising efforts: increase sales, increase market share or boost brand/company awareness and/or profile. The question, though, is how.

That’s where I come in.

I create the campaign concept (the unique way in which the client delivers the campaign message), which entails coming up with the theme of the campaign, determining the aesthetic style, writing the ad copy/commercial scripts, as well as recruiting, directing and leading creative talent in producing the campaign’s various media.

In short, I solve the how problem for clients.